Digital CRM Manager
Category: Retail - E-Commerce
Location: Auckland Central
Work Type: Permanent / Full Time
- Gritty, challenging & rewarding role
- Fantastic career development & scope
- Ability to be innovative & generate new ideas
A true retail leader for Men's fashion, creating street inspired fashion and high-quality suiting at a reasonable price point. Everything is designed in-house & they truly believe their people are what makes them one of the most desirable businesses to work for.
This is a fantastic opportunity for an exceptional Digital Campaign Manager that is looking to take ownership of the customer life-cycle strategy. The digital side of the business is growing, and aiming to capitalise on the already successful retail brand.
- Oversee the development of cross-channel Digital and CRM strategies and drive sales through influencing customer behavior
- Online marketing and digital engagement activities and optimisation to support delivery of campaign, marketing and commercial objectives
- Lead the customer and CRM campaign insights and analytics to deliver new insights
- Initiate, execute and analyse creative and promotional tests carried out via email and push notifications a with goal of engaging customers, driving repeat online orders and increasing ROI
- Perform post-campaign analysis on weekly/monthly campaigns
You will have experience within retail and a customer-centric approach to marketing. You will understand the nuances of working with a fashion product and will be able to create customer life cycle journeys that complement the product.
- Work closely with the digital team to derive actionable insights and analytics to optimise campaigns
- Oversee the development and delivery of content marketing to build online engagement
- Manage the ongoing delivery and optimisation of the performance marketing program, including eDM and Social, inline with online objectives
- You will have good knowledge of the marketing technology landscape including experience in integrating marketing automation platforms
- Strong communication and presentation skills