Digital CRM Manager

Category: Retail - E-Commerce

Location: Auckland Central

Work Type: Permanent / Full Time

  • Gritty, challenging & rewarding role
  • Fantastic career development & scope
  • Ability to be innovative & generate new ideas

A true retail leader for Men's fashion, creating street inspired fashion and high-quality suiting at a reasonable price point. Everything is designed in-house & they truly believe their people are what makes them one of the most desirable businesses to work for.

The Role:
This is a fantastic opportunity for an exceptional Digital Campaign Manager that is looking to take ownership of the customer life-cycle strategy. The digital side of the business is growing, and aiming to capitalise on the already successful retail brand.

  • Oversee the development of cross-channel Digital and CRM strategies and drive sales through influencing customer behavior
  • Online marketing and digital engagement activities and optimisation to support delivery of campaign, marketing and commercial objectives
  • Lead the customer and CRM campaign insights and analytics to deliver new insights
  • Initiate, execute and analyse creative and promotional tests carried out via email and push notifications a with goal of engaging customers, driving repeat online orders and increasing ROI
  • Perform post-campaign analysis on weekly/monthly campaigns
You will have experience within retail and a customer-centric approach to marketing. You will understand the nuances of working with a fashion product and will be able to create customer life cycle journeys that complement the product.
  • Work closely with the digital team to derive actionable insights and analytics to optimise campaigns
  • Oversee the development and delivery of content marketing to build online engagement
  • Manage the ongoing delivery and optimisation of the performance marketing program, including eDM and Social, inline with online objectives
  • You will have good knowledge of the marketing technology landscape including experience in integrating marketing automation platforms
  • Strong communication and presentation skills
You will be working in a fantastic environment with an exceptional digital/eCom team with great opportunities to grow your career within this expanding brand - Please click the 'Apply Now' below.

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