Even with all its opportunities and advantages, people often still “fall into” retail and don’t always initially see it as a viable, smart, career choice.
Retailworld has proactively set out to change perceptions through a national public relations programme (the Retail Positioning Programme) aimed at secondary schools, university students and graduates as well as the wider community.
The Programme involves advertising and editorial in the press and online, school presentations, school career fairs, university career fairs, community career expo’s, and exciting initiatives like university lecture planners promoting careers in retail, the Retail Rush supplement and the Career Map.
The retail Career Map is a fantastic communication tool of the Programme. It demonstrates the diversity of roles available within the industry as well as the career path opportunities. The map includes advertising for a variety of New Zealand retailers from different industries. It is distributed to Career Advisors in secondary schools throughout New Zealand as well as training institutes, career service organisations and other community groups.
The Retail Positioning Programme is a key driver in the Retail Rush, a publication that includes fantastic editorial on industry related issues as well as retail success stories - to encourage people not already in retail to consider it as a career option.
We partner with the industry, including McDonalds and The Retail Institute, to promote retail as the career of choice! Retailers who sponsor the programme are able to use it as a vehicle to position themselves as Employers of Choice, while aligning themselves with the message that the retail industry is the place to be!
The strength of our message will be stronger through demonstrating a united front. More like-minded retailers participating in our campaign that fit the brief by “walking the talk” through providing structured training and career advancement opportunities will ensure that we are the number one industry when people think of their career.
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Retailworld Resourcing is a recruitment agency that specialises in the retail sector. We place people in retail jobs in New Zealand and retail jobs in Australia, throughout all areas and levels within the retail industry.
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