The TOP SHOP® Retail Excellence Awards are now open for entries!
The organizers, The New Zealand Retailers Association, are looking for entrants from all shops in Auckland, Wellington and Christchurch to compete for the different categories! This year’s categories include: Large format, for stores over 1,000 square metres, Fashion, Footwear & Accessories, Lifestyle & Wellbeing, Giftware & Homeware, Specialty, Food & Beverage, Online Retailing and Sustainable Retailing.
John Albertson, the Associations Chief Executive, said that “This year, as always, we’re looking for retailers whose staff offer fantastic customer service, take a pride in their store and presentation and have that something extra that keep their customers coming back for more. Once again, doing the basics well is still important.”
Mr Albertson was also quoted by Business Scoop (http://www.business.scoop.co.nz) as saying “whilst we know that customer service is much more difficult to measure, by entering the TOP SHOP® competition, and undergoing the mandatory mystery shop that goes along with it, we believe the resulting report will indicate to retailers whether their staff are meeting the needs of their customers better than the competitor down the road.”
The winner of the prestigious regional Overall TOP SHOP award will win a $10,000 advertising package with the New Zealand Herald - a great way to promote their brand and get some more people through the door! Application close in late June and early May with winners being announced September/October.
To find out more information on the award, categories available and to register now go to the Associations website at http://www.retail.org.nz/topshopinfo.html .
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