Budgets are tight and consumers are more informed. How do retailers attract customers into their store?
Consumers are hungry for information, with many researching products online before they go into store. Retailers need to be prepared – do they know the answers to questions that their customers will be asking? Ongoing staff training will be vital to maintaining and growing sales over the hard months to come.
Another problem facing retailers is how to keep consumers coming back - especially those that don’t have a preference in retailers, and shop at multiple brands. The challenge is to keep this type of consumer coming back in to the store and how to make them into a loyal customer. The secret is to create a shopping experience to keep people coming back, and to create word-of-mouth around the store.
Being ‘creative’ seems to be the key point for retailers in terms of attracting customers and keeping them interested. Displays utalising technology are becoming more and more popular overseas and seem to be making their way into NZ aswell. Displays that recognise that someone is there, and move, flash or plays a video accordingly makes the store more memorable. Using technology helps make shoppers visits more consistent. Focusing on development of displays, floor stands and digital signage and creative use of visual merchandising is a must!
Attracting customers is not just about the product for sale – it’s the whole shopping experience. From product knowledge right through to the entire layout and use of the store is important. Look out for new and innovative displays and visual merchandising in store soon.
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Retailworld Resourcing is a recruitment agency that specialises in the retail sector. We place people in retail jobs in New Zealand and retail jobs in Australia, throughout all areas and levels within the retail industry.
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