Whether it be company culture, progression opportunities, salary & incentives or retention, the list of reasons someone values an employer are vast and endless.
All companies, whether they know it or not, have an employer brand. Made up of a set of qualities and attributes that people perceive about a business, a strong employment brand is essential in a time where globally countries are experiencing an obvious candidate shortage and employers are in competition to secure the top talent.
Coming off the back of the recession the job market has seen an obvious shift in job seeker behaviour. As employers are looking to start building team numbers there is a noticeable lack of viable contenders in the job market, particularly in the retail sector. As an industry, retail employs roughly 12% of the nation’s workforce, equivalent to over 265,000 people. However, as one of the country’s largest employers retail still doesn’t feature in the top 5 most sought after positions on New Zealand’s leading job board seek.co.nz. As the industry begins to grow applications to advertising is still low, with seek reporting that the number of jobs listed is growing faster than the number of applications. Having a strong employment brand is at the top of the list when promoting a company with the salary component of the position further down the list than expected.
The Retail Employer of the Year Award has been launched to recognise excellence in employment branding among retailers and ties in with the visible trends in the employment market . As employment brand is personal to an individual the public and the industry are approached to vote for their favourite retail employer - whether they’ve worked for them or have simply heard or seen something they like. The winning retailers will be announced at the end of November when they will showcase their offerings and what makes them the #1 choice for Kiwis as an employer in the retail industry.
Get the latest hot jobs sent straight to your inbox!
Retailworld Resourcing is a recruitment agency that specialises in the retail sector. We place people in retail jobs in New Zealand and retail jobs in Australia, throughout all areas and levels within the retail industry.
v1.1